PROFESSIONAL EXPERIENCE

Experience

2019 - Present

Director of Sales & Marketing

PaperStreetMedia

Miami, FL

  • Successfully developed and implemented sales and marketing strategies, tech stack, account management standards, and revenue focused initiatives resulting in over $1.2M in monthly revenue.

  • Formulated data-driven strategies, brand standards and measurement systems, with clear OKRs that helped define our company vision and mission statement.

  • Identified and established innovative marketing opportunities and sales territories for the launch of 100+ global online brands.

  • I work closely with Executive, Product, Tech, Creative and CS departments to uncover and develop new growth opportunities.

  • Analyze, report, and forecast segmented sales and marketing ROI's to CEO and key stakeholders on a regular basis.

  • Hire and manage sales and marketing talent and lead multi- department meetings.

  • Traveled to over 30 global conferences as an executive brand ambassador to network and generate new business opportunities

2013 - 2018

Affiliate Sales Manager

PaperStreetMedia

Miami, FL

  • Identified and cultivated over 400 new affiliate partnership by leading negotiations & marketing strategies to exceed goals.

  • Spearheaded the segmentation and growth of our sales and marketing strategies.

  • Hired and mentored over 10 account managers, sales support and creative team members.

  • Developed and implemented a sales CRM, email marketing platform, and digital ad server, and project management software that is now a critical tool for daily operations and planning.

Education & Achivements 

2020

Cornell University 


        Marketing Strategy
 

  • Identify key players and types of companies involved in advertising and marketing on digital platforms

  • Thoroughly assess customer needs and determine marketing objectives based on those needs

  • Perform a market analysis and learn to apply the six stages of research to a marketing initiative

  • Analyze opportunities and strategies associated with content marketing and other initiatives on websites, social media pages, and digital platforms that you will control or own

  • Develop a comprehensive marketing plan that establishes priorities and resourcing plans for the use of paid and owned media appropriate to your organization

  • Identify new marketing channels and learn how to communicate value to potential consumers

2021 XBIZ Executive Awards

"Business Development

 Executive of the Year"

Nomination

Los Angeles, California 

"The annual XBIZ Exec Awards honors the best of the best from the adult business community, celebrating outstanding career achievement across a wide variety of prominent industry roles. Nominees are selected based on a range of success factors including business acumen, community standing and overall leadership."

XBIZ Magazine - Oct'20
 Executive  Seat  Interview  

Professional skillset

Detail-oriented, articulate, and confident with a strong work ethic

Ability to analyze, interpret data and use insights to develop marketing campaigns and revenue objectives

Excellent organizational, project/time management, and problem-solving skills

Strategic and competitive mindset and seasoned analytical skills

Tech savvy and proficient in a  wide range of software including Sales CRM's, Email Marketing Project Management

6+ years managing teams of at least 10 people.

Great leadership and collaborative mentality.

Strong strategic planning, organizational, and creative thinking skills.

Languages

English (native)

Spanish (fluent)